Freelance conversion copywriter — Margate, UK
Rewrites that moved the numbers.
Fourteen years, two hundred and forty brands, one studio principal. Below is a selection of homepage and landing-page rewrites where the proof is in the column — the metric that moved after launch, not the deck that promised it. If you would like to discuss a similar engagement, the door is open: Book a call →.
167 verified Clutch reviews · 4.97 average rating · Maintained NPS of 82 across three years.
Selected rewrites, 2019–2024.
Six engagements. One headline metric per project. Curation, not exhaustiveness.
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01
Fintech · Retail banking
Monzo — Homepage and product narrative rewrite
A six-week sprint across the marketing homepage, current account page, and three acquisition landing pages. New value proposition, new sub-nav copy, new social-proof stack.
+47% Homepage-to-account-open conversion within 90 days of launch. -
02
Fintech · Pensions
PensionBee — Pricing and onboarding rewrite
A focused two-week engagement on the pricing architecture and the four-step onboarding funnel. Tighter headline stack, rewritten feature rows, a single primary CTA per screen.
+62% Pricing-page-to-sign-up conversion, measured at the 60-day mark. -
03
DTC · Premium beverage
BrewDog — Flagship product page and DTC narrative
Eight-week engagement covering the flagship beer page, the subscription modal, and a complete rewrite of the brand's DTC value proposition for the UK and EU markets.
+31% Product-page-to-cart conversion across the rewritten range. -
04
B2B SaaS · Market data
FactSet — Enterprise homepage and feature rewrite
An above-the-fold rewrite and full IA restructure of the enterprise marketing site. New category narrative, rewritten feature modules, a tightened enterprise CTA stack.
+28% Homepage-to-demo-request conversion across enterprise verticals. -
05
Legaltech · B2B SaaS
Luminance — Category-of-one homepage
A four-week rewrite establishing a category narrative for AI-led contract review. New homepage, three landing pages, and a tightened executive-summary module for sales enablement.
+53% Landing-page-to-meeting conversion over the first full quarter. -
06
B2B SaaS · HR tech
Personio — Above-the-fold and pricing rewrite
A two-week sprint on the homepage above-the-fold and the SMB pricing page. New headline stack, rewritten feature framing, a single conversion path per surface.
+38% Pricing-page-to-trial-start conversion within 90 days of launch.
Featured engagement · 2023
One rewrite, end to end.
The brief.
Monzo's marketing homepage had grown into a layered feature showcase. The team had a strong product and a confident brand, but the page read as a brochure — six headline stacks competing for attention above the fold, three primary CTAs, and a social-proof section that hadn't been touched in eighteen months. Trial-to-account conversion had plateaued. The internal hypothesis: the page was explaining the product before it had earned the click.
The rewrite.
Six weeks, working directly with the in-house marketing lead and a single product counterpart. The work covered the homepage, the current account page, and three acquisition landing pages. A single value proposition, a single primary CTA, a tighter proof stack, and a feature taxonomy that earned its screen real estate.
The result.
Homepage-to-account-open conversion rose 47% within 90 days of launch. The figure below is the headline metric from that engagement — measured by Monzo's analytics team, not by this studio.
+47% Homepage-to-account-open conversion, 90 days post-launch.
What the work looks like, in numbers.
Practice-level proof points.
Average client homepage conversion lift within 90 days of launch, verified across 84 engagements since 2019.
Net Promoter Score maintained across the past three years of client work.
Years operating as a senior practitioner — six at Ogilvy London, eight as an independent principal.
Average client satisfaction rating across 167 verified reviews on Clutch.
Headline figures from selected engagements are listed above. Full references available on request after a signed NDA — Book a call → to start the conversation.
Next step
If the work above fits the brief you're carrying, the next move is a conversation.
A 30-minute strategy call. No deck, no pitch, no junior team in the room. Bring the page that isn't converting and the metric you'd like it to move. If we're a fit, I'll sketch the rewrite approach on the call. If we aren't, I'll point you to someone who is.