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Freelance conversion copywriter — Margate, UK

Book a Strategy Call.

A 30-minute working session with the principal. Paid, capped, and intentionally limited — because a senior conversation costs both of us something, and that is the point.

Send the brief What happens on the call

Cap of 18 active engagements per year · Next intake closes Friday

What happens on the call.

Thirty minutes. You, me, and one concrete problem you want fixed. This is not a discovery call where I nod and promise to send a deck. It is a working session — you leave with at least one rewritten headline, one reframed positioning angle, or a clear verdict on whether the project is worth pursuing at all.

The fee is £240, paid in advance via the booking link. That filter is deliberate: it keeps the calendar free of warm-funnel chatter and ensures the people who show up have already decided they are serious.

The numbers, plainly.

Engagement economics, disclosed upfront.

No "let's discuss pricing" emails. No four-tier proposal decks. The shape of working together, in four figures.

  1. £240 Strategy call fee, paid in advance, deducted from any subsequent project invoice.
  2. £18,400 Average project value across 84 engagements since 2019. Project floor: £9,500.
  3. 4–8 wks Typical engagement length, scoped to a homepage rewrite, landing-page sprint, or full narrative overhaul.
  4. 2 slots Openings remaining for the current quarter. Engagements beyond Q2 are waitlisted.

Before you book

What helps the call go well.

The sessions that produce the most useful output share a few things in common: the visitor has read the work, has a live site they are willing to share, and arrives with one specific conversion question rather than a general sense that things could be better. Specificity beats enthusiasm.

Bring the current URL, three months of traffic data if you have it, and the one sentence you wish a customer would say about the product after using it for a month. If the last point is hard to articulate, that itself is useful — it is usually where the rewrite begins.

I will have read your site before the call. The session starts at depth, not at introductions.

Step one

Send the brief.

Four fields. No "describe your business in 500 words." If something does not fit, leave it blank.

Replies within two business days. No autoresponders, no SDR follow-up sequence.

Practical questions

Practical questions, answered directly.

  1. What is the typical turnaround once a project starts?

    First draft of a homepage rewrite: seven business days from kickoff. Landing-page sprints: three days per page. Full narrative overhauls are staged in two-week milestones with a working draft at each stage.

  2. Do you work remotely, in person, or both?

    All engagements are remote by default, run via a shared Notion workspace and one kickoff call on Zoom. For London-based clients on projects above £25,000, an in-person kickoff at your offices is included at no extra fee.

  3. Retainer, project, or something else?

    Project-based for most engagements. A small number of retained relationships exist for founders who want ongoing copy as the product evolves — these are negotiated case by case and rarely advertised.

  4. What if the fit is not right after the call?

    You hear a no. There is no awkward follow-up sequence, no "let me introduce you to a colleague who might be a better fit." A clean no from a senior practitioner is more useful than a hesitant yes from a junior one.

Still uncertain? Email [email protected] with the headline question and a link to the site in question.